How to develop an effective social media campaign in line with your marketing strategy

The Content Marketing Studio brings you a weekly look at how to improve your content and find your voice. The twenty-fourth episode shows us how to develop an effective social media campaign as part of our overall marketing strategy with our special guest Sally Parker.

Sally really knows her stuff and comes from the same place both Pascal and I come from – the importance of planning and developing a strategy. She provides a valuable insight into developing a strategy, setting some milestones, understanding your customers and content.

If you are struggling with your social media campaigns then this is well worth a watch.

The only thing I disagree with Sally with is her choice in tea – shes a Yorkshire Teabag girl, while for me it has to be Ringtons.

Thanks again to Sally, great show and some valuable stuff here.

Enjoy the show.

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